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The breakfast market has gone through significant changes over the past few years. Although lockdowns and the increase in homeworking meant breakfasts were predominantly eaten at home, the meal has become more of an institution, with UK consumers starting to eat breakfast more frequently.
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Délifrance’s new report, Prove It: Breakfast, unlocking the opportunities in the occasion is created in partnership with Culinary Anthropologist Bee Farrell and reveals that consumer attitudes to breakfast have changed over the last few years. Featuring fresh insight showing how the UK breakfast market has evolved, changing consumer attitudes and how best to capitalise on new market needs the report highlights how food operators can adapt their offering and operations, attracting and retaining consumers now that the OOH breakfast market is picking up speed.
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